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Wash with warm water.
Use mild soap.
Dry flat.
Do not use bleach.
Do not dry in the dryer.
Do not iron.
We are sorry that Our President is an idiot.
We did not vote for him.

The "secret" message began as an inside joke among seamstresses and staff at the Tom Bihn factory, and was apparently intended to poke fun at company's founder and president, Tom Bihn.

The key word is apparently.

"I'm going with the idea that it's a joke about me," Bihn told the Associated Press. But, he added, "clearly when you use the word 'idiot' and 'president' in the same sentence people jump to other conclusions."

Especially when it's written in French.

The inside label carries instructions on washing and caring for the bags. Because the bags are sold in Canada, the instructions are also printed in French. The French version, however, contains an additional phrase: "NOUS SOMMES DESOLES QUE NOTRE PRESIDENT SOIT UN IDIOT. NOUS N'AVONS PAS VOTE POUR LUI."

Translated to English, the phrase reads, "WE ARE SORRY THAT OUR PRESIDENT IS AN IDIOT, WE DID NOT VOTE FOR HIM."

Following all the attention, Bihn has created a t-shirt featuring the label, and will donate all proceeds of the sale of the shirts to the Seattle Vet Center, specifically towards its Homeless Vet Program. The t-shirt is available for purchase on its Website and at its Seattle store.