Gothenburg, Sweden. At 4.30 pm today, ISM Sweden could reveal the latest fashion outside H&M’s main store in Gothenburg. It was clear that the latest fashion had been inspired by the decision to open seven stores in the apartheid state of Israel. This spring’s colour is army green, accompanied by accessories such as machine guns and helmets.
Around the catwalk which was set from H&M’s main store, a descent crowd of spectators soon gathered, showing a great interest in what was going on. ISM handed out flyers informing about H&M’s decision to establish in Israel, a decision that has been condemned by 48 human rights organizations. There were some people who changed their minds and turned around as they were about to enter H&M to shop.
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Half an hour later the guards of H&M wished to cancel the fashion show because it “disturbed the customers”, a view that was not shared by the police who allowed the action continue.